68% of buyers have reached out to a vendor because of a thought leadership post they saw. Thought leadership on platforms like LinkedIn and newsletters builds audience familiarity.
AI search engines cite trusted content. Content that gets liked, shared, and commented on is indexed as positive social sentiment by LLMs.
Adding valuable insights to the conversation as opposed to merely echoing or resharing existing content builds authority. Tailoring thought leadership content to your ideal customer profile increases engagement and conversion rates.
Engaging content from an individual thought leader builds an audience faster than generic company content. This audience can then be funnelled to your site or retargeting layer.
Built specifically for software companies
We work exclusively with software companies, understanding your platforms, metrics, and what investors look for.
Connect with your tools (Salesforce, Hubspot), track revenue by channel, and get clear funnel insights.
See exactly what's driving growth, with reports structured for board meetings and investor updates.
Daily communication through Slack, proactive updates, and constant collaboration.
Continuous testing and optimisation to increase results and build attractive unit economics.
We may be NZ-owned, but both our clients and team are worldwide! We have partners and team members across the globe.