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in SaaS marketing

We cover SaaS marketing strategies, tech news and provide tips on growing acquisition for SaaS companies from our own experiences.

strategy

Top Marketing Channels for Early-Stage Startups

There are a ton of marketing channels out there. SEO. PPC. Organic social media. Paid social media. Content marketing. Email marketing, the list goes on. If you have an early-stage startup, you’ve probably started to think about how you’ll market your product offering. Both how you’ll find your customers and communicate the solution that you’ve created. As you begin this journey you’ll come across plenty of different options as to how you could go about this. But which one, or ones, should you choose?

strategy

List of Venture Capital Companies in New Zealand

Looking to raise capital but not sure where to start? We've compiled a list of Venture Capital companies in New Zealand. Come and check it out!

news

Tech Exits in New Zealand in 2021

The technology sector in New Zealand is thriving. Employing over 110,00 staff and contributing $8 billion to GDP, it’s an important chunk of the economy. And, it’s likely to get even bigger with the likes of support from organisations like Callaghan Innovation.It’s wonderful to see so many Kiwi businesses growing and performing so well on the global stage.While many startups in NZ are growing quickly, it typically takes years before an exit. So, who made the headlines in 2021?

news

NZ Tech Company Capital Raises in 2020/2021

We may be at the bottom of the world, but that hasn’t stopped New Zealand's thriving tech industry from growing at lightning speed. And, while Covid19 may have upset global supply chains, it hasn’t stopped those same companies from raising millions of dollars in equity.

strategy

PPC versus SEO: which is better for an early stage startup?

Getting your SaaS business off the ground is filled with challenges. You’re building at rocket pace and often need to learn as you go. Marketing to and acquiring prospective users is no different.

insights

Common early hires for SaaS marketing teams

As you grow your software as a service business, you’ll need to build your marketing team. As SaaS marketing specialists, we’ve seen plenty of different combinations of marketing teams, and can tell you that hiring the right ‘mix’ of marketing talent will enable you to build a sustainable marketing program from an acquisition and brand perspective. While I’m not a recruiter, nor do I specialise in hiring, I think I have a unique perspective to share. I’ve written this article as a summary of this perspective to add to your considerations as you build a marketing team.

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