Demand generation for B2B SaaS companies

We've worked with some of New Zealand's fastest growing software companies.

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Proven track record of driving growth.

Leverage our insights.

We’re experienced b2b SaaS marketers, with the case studies to prove it. We’ll apply our unique, tested strategies across your b2b digital marketing campaigns.

Test and learn to success

Build on learnings month on month with our robust hypothesis testing framework.

Integrate marketing with sales

Our process generates a smoother transition from MQLs to SQLs within your business.

We work with your CRM

With wide ranging experience across CRMs, we can measure ROI to the ad or keyword.

Learn fast and scale.

Let's you build on what's working and cut wasted spend.

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Profitable pay per click.

Run PPC campaigns and know exactly how much they're returning on your marketing spend.


  • Account audits
  • Google Ads
  • Bing Ads
  • Paid social media

Qualified organic search results.

Stop chasing traffic that doesn't convert with your SEO. We'll examine your funnel and create content that fills your funnel.


  • Keyword research
  • SEO strategy
  • Content marketing
  • Backlink outreach

Constant testing.

We don't quit after a couple of early wins. Our proven optimisation process ensures you keep scaling.


  • Hypothesis testing
  • ROI analysis
  • Interactive dashboards
  • A/B split testing

Better attribution.

Get the insights you need per channel rather than relying on average CLVs and other metrics across the board.


  • Tech-stack analysis
  • Best practice CRM set-up
  • Integrated reporting
  • GTM implementation

We use the tools that you do.

As software marketing experts, we're well versed in the marketing automation and CRM tools you require to power your business.

Hear from our partners.

"After keyword research and testing, we invested almost 100% of our budget into generic search terms without any dip in brand conversions. We grew our Google Ads monthly lead volume by up to 250% as we optimised and scaled our budgets"

Alan Doak
MArketing Manager, Sharesies

"After one month our Search conversions are up 53% and our cost per click has decreased by 70%. The Atlas team have been great to deal with and are clearly experts at what they do."

Jake Harvey
MArketing manager, flexitime

Start your growth journey today.

Talk to Atlas about how to scale your startup.

book a discovery call